Corporation brings a unique combination
of expertise and independence to fitness center planning. We
want each client to make the right decisions. And we want each
client who develops a center to see it – now and in the future
– as one of the best ideas they ever had.
Here are some important
reasons to choose HFC
for your fitness center planning:
objective opinions. HFC does not develop or manage fitness centers. We have no personal interests to consider when projecting market demand, and no pro-development bias. Every other firm with significant experience in this field is affiliated with or was founded by someone currently active in center development or management.
Successful experience. HFC has performed feasibility
studies on almost 200 markets, and our clients
have developed 43 centers valued at over $500 million. Total membership exceeds 160,000. By number of centers and members, and rate of development, no other firm in the industry can match this success. All centers following HFC plans produce significant financial returns, many in excess of 15% annually.
perspective. The founders of HFC also founded the Medical
Fitness Association, the industry's only trade organization. HFC has
a broad perspective on industry history and potential, and how these
centers serve their communities. This knowledge is reflected in our
work, and many clients feel this approach is critical to board approval
of the project.
data sources. HFC relies on MFA data specific to hospital
centers – membership, pricing, space needs, development costs, clinical
programming, staffing levels and compensation, revenues, expenses,
and financial returns. Other consultants rely mainly on data from
IHRSA, the trade group for commercial clubs. We believe that misses
much of the older, sedentary market that hospital centers attract.
facility. HFC uses a proprietary modeling system to allocate
building space requirements for membership and clinical programs.
Reflecting data from 300 existing medical fitness centers, the model
recommends a unique size and preliminary design. Our clients have
built centers from 5,000 to 101,000 square feet, and no two are alike.
center design. Some HFC client centers are grand, but
many are much more efficient, requiring fewer square feet and lower
cost per member. We work closely with architects very experienced
in following either approach.
realistic. HFC's financial pro formas use reliable inputs
- no assumption that a short lease will be available when full amortization
is required; no assumption that strong real estate appreciation will
cover weak operating results.
HFC studies are unique in projecting a price/membership matrix, allowing
the client to weigh the trade-offs between dues level, membership
size, and building cost. Other feasibility consultants forecast a
single price, membership, and building size.
clusters. Our feasibility study adds consumer cluster analysis
to the more common demographic calculations. This describes the personality
and buying characteristics of the local market, highlighting which
groups will join the center, and how to program and market accordingly.
research. HFC can perform a telephone survey to verify
or adjust the initial feasibility findings. A questionnaire refined
over several years asks local residents specific questions regarding
facility location, features, programs and prices.
Johnson & Johnson
preferred vendor. Johnson
& Johnson Health Care Systems, the world leader in wellness products
and services, chose HFC as its preferred vendor for fitness feasibility for five years.
Having said all that, we invite you to hear from those who have had the
Our Clients Say
Questions? Please send e-mail to firstname.lastname@example.org
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